An Investigation of GAMEThe organisation I have chosen to investigate is Europe’s leadingspecialist retailer of computer software and video games, GAME. Theyoperate from over 500 stores, concessions, and franchises in fourterritories in Europe. As a specialist, they have certain uniqueattribute that gives them the edge over their competitors. They aremainly due to:* Their customer friendly policies – in the GAME store, all membersof staff are required to be friendly and polite to customers; evento customers that are rude and unpleasant.* Unrivalled product knowledge – the GAME Company has knowledge ofall the latest products before their rivals. Especially becausethe company is the top seller of games and consoles. Themanufacturing companies want to sell their products to companiesthat solely do retail in the visual entertainment department andthe games/consoles department. They want companies with theserequirements because they don’t want other products that do notrelate to the product that they are selling.
