“Contingency Theory of Accommodation and Advocacy†Contingency theory of accommodation/advocacy is a more realistic depiction of public relation strategies or models based on a continuum. The contingency theory represents the organizations possible stance on a wider range of publics than an individual one fostering rigid and exclusive categorization mostly found in a limited set communication models. Basically what the theory is getting at is opening the spectrum of the public to come to a more rounded synopsis of the issue or product.Amanda Cancel, Michael Mitrook, and Glen Cameron conceptualized the theory to offer a better understanding how the public relations field manages conflict and reaches out to the public in external communication. A study was done by 18 practitioners to see if the contingency theory made any sense to them. The theory itself offers 86 possible factors in the continuum at any given time to any given public.
